About me
Hey, I'm Iva.
Entrepreneur, strategy consultant, speaker — and above all someone who helps business owners build a business and a life they truly chose.
How I can help you
One decision has been blocking you for weeks and you keep going in circles? Then bring it to a Power Session — 60 minutes, and it's made.
You're capable, you've built a lot — and still you're stuck, in the same places again and again? Then the Business Upgrade™ is your path — three months, measured.
You want to start on your own first? Then get the workbook “The 7 Decisions Your Business Is Waiting On”.
My turning point
For a long time I worked in structures where others decided — about my pace, my projects, my time. I was good at it. Capable. But not free.
Then I went out on my own — and in that moment understood the one thing that changed everything: from now on, I am 100% responsible for my own decisions. Nobody decides for me anymore. And nobody in my place.
It sounds like a burden. For me, it was the greatest freedom of my life. Since then I know: the difference is not between capable and less capable people, but between those who decide and those who wait.
“Those who decide grow. Those who let others decide wait.”
Out of that grew my own rule, the one I always say: 80 by 80. 80% clarity at 80% of the information is enough to decide. The last 20% almost never change the decision — they only delay it. And good decisions don't come from stress or fear, but from calm and clarity: with head, heart, and gut.
What I build today
Today I run multiple companies in parallel: I advise mid-sized and large companies on strategy and digitalization, founded Beliva GmbH and my own holding, invest in real estate, took a software solution to beta, and speak on stages. What would tear others apart is routine for me — not because I have more hours, but a clear system for how I decide.
I'm an entrepreneur who coaches — not a coach who also happens to be an entrepreneur. Everything I pass on, I live myself.
What I stand for
Ambition and calm at the same time.
Growth doesn't need hustle mode.
Clarity instead of permission.
Decisions are made within — with head, heart, and gut.
Measured, not claimed.
What we change, we make visible — in your own numbers.
The human first.
Every business owner is a human first.
As heard on
Spotify„Kopf oder Gefühl? Entscheide wie eine Königin“
Playing the episode connects to Spotify.
I don't have an answer for everything, and I too have days when I hesitate. But I know how to get out of hesitation — and that's exactly what I share with you. By the way, success looks fairly unspectacular to me: a morning that belongs to me — a walk, a cappuccino in peace — and then the two phone calls that really count. And most of all, I love people who want to grow and stay human while doing it.
If you've read this far: thank you. The best place to start is the workbook — or bring me your hardest question directly.
Iva