Blog

Thoughts that move your business.

One article every week — the same text that goes out as the newsletter.

21 October 2026

Every yes costs you a better one

Most people think strategy means doing more. It's the opposite. Why your business gets lighter the moment you ask one question before adding anything new.

14 October 2026

Don't plan next year. Decide it.

Every year, the same thing: plan in December, start in January, and by February nothing has changed. Why your next year begins with the decisions you make now.

7 October 2026

Measured, not claimed

Most coaching promises transformation. I don't ask you to believe that — I measure it. Why every client fills in a decision baseline, and what's in it.

30 September 2026

Backlog or pattern? Which kind of stuck you are

One open decision is a jam. Three of the same kind are a pattern — and patterns don't resolve with more effort. Here's how to tell the difference.

23 September 2026

80% is enough

The most expensive sentence in business is “I just need a bit more information.” Why 80/80 is the better rule — and how to apply it in five minutes.