Most coaching promises transformation. “You’ll change.” “You’ll be clearer.” Maybe that’s even true. But how do you know — other than that it somehow feels better?
I come from ten years of strategic consulting. There, the rule is: what you don’t measure, you haven’t changed. I brought that standard with me — and it’s the reason my work doesn’t start with a promise, but with a questionnaire.
The decision baseline
Before the first session, every client answers the same 15 questions. After the sixth session, once more — word for word the same. Three months lie in between.
What’s in it is deliberately unspectacular:
- Open decisions. How many are sitting unmade right now? A number, not a feeling.
- Decision speed. How long has your biggest open decision been open? Days, weeks, months?
- CEO hours. How many hours a week do you work on the business — instead of in it? And how much of it waits for you personally?
- Clarity and calm. Where do your decisions get made — in planned moments or under stress? How aligned are head, heart and gut?
The difference between before and after is the result. Not my promise — your numbers.
Why this is more than a nice idea
Because business growth runs on decisions. Only 20% of organisations are considered excellent at deciding, and a long-term study of 318 CEOs shows: fast strategic decisions predict later growth and profit. If that’s true — and the data has said so for twenty years — then decision speed isn’t a soft skill. It’s the lever everything else hangs on.
And a lever that important shouldn’t be “felt”. It should be measured.
What this means for you
If you work with me, you don’t get a success story I write for you at the end. You get two rows of numbers and the difference between them. Sometimes it’s big. Sometimes it shows where we’re not done yet. Both are more honest than “it feels better”.
Business growth runs on decisions. Together, we make them measurable.
— Iva